Important Dates

 

May 26

OneBridge offices will be closed for Memorial Day.  Client Service can be reached at 800-322-4035.

 

June 11-14

OneBridge will be attending the Florida Credit Union League Convention in Orlando, FL.  Additional Info

 

June 18

OneBridge will be attending the  CUNA Card Processor Summit in Hollywood, FL.

Additional Info

 

August 6-25

2008 Beijing Olympic Games Production Control Period - To ensure the highest quality operations during the 2008 Beijing Olympic Games, Visa will implement a control period for all production systems beginning August 6, 2008, through August 25, 2008.  During this time frame, there will be no new implementations, telecommunications changes, or other types of changes that require certification.

 

August 25-28

OneBridge will be attending the Symitar Educational Conference and Tech Expo in San Diego, CA

Additional Info


OneBridge News in Review

Capital CU Extends 13-Year Relationship with OneBridge

Logo-for-Touchpoints---OneB

 
Second Quarter 2008

Issue XIX

 

 

 

 

 

 

 

 

In this Issue:

 


Program Enhancements Set to Drive Even Greater Results

Point2Point Rewards LogoPoint2Point Rewards is a OneBridge branded turnkey cardholder loyalty program for both credit and debit cards. The program awards consumers with points for qualifying purchases made with their enrolled card. Cardholders can select from a broad range of rewards choices - from easily attainable rewards to larger, higher value rewards. They even have the option of non-restrictive travel rewards and cash back.

OneBridge clients participating in Point2Point Rewards have seen great results from the program! And we're committed to helping our clients achieve even greater success with the program in the future.  With that in mind, we're adding a new back-office administration user interface, enhancing the quarterly statements, adding a new reward type and making improvements to the cash back structure.   All of these changes will go into effect June 2, 2008!

Read on to learn more about the enhancements coming to Point2Point Rewards.

CLASS is a new back office administration user interface designed to eliminate the manual processes in place today for awarding ad hoc bonus points, adjusting point balances and combining accounts.  Clients will now have the ability to perform account inquiries also. 

Enhanced Quarterly Statements have a new field to make cardholder support easier.  The cardholder account number will now appear on the statement.

Charitable Contributions is a new reward type that will provide cardholders the opportunity to redeem points for donations to their favorite national charities.

Cash back rewards are really just a discount and do little to promote true loyalty.  With this in mind, we are changing the current structure to help clients drive cardholder behavior that is most effective for program growth. 

Allegiance rewards are a way for clients to drive loyalty to their financial institution and not just their card programs.  Now you can use Point2Point Rewards to award points for other products and services such as loans, savings accounts, online banking, bill pay services, and more.  With Allegiance Rewards you can promote behaviors like opening accounts, paying on time and building balances.  Participation requires that clients send monthly point files to OneBridge for posting to the Point2Point Rewards accounts. 

OneBridge is excited to introduce these new features and enhancements to Point2Point Rewards. Enhancing our loyalty program is just another way we are committed to our client's success!

For additional information about Point2Point Rewards, please click here or contact Alan Kotke, OneBridge V.P. Account Management at 262.628.8993 or akotke@onebridge.com.

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Helping Clients Protect Credit and Debit Card Accounts Continues To Be Top Priority

 

In the first quarter issue of Touchpoints, we announced that the release of Proactive Risk Manager (PRM) would occur this second quarter.  Well the wait is over!  PRM is here!

PRM is a powerful solution to fight fraud.  It combines the power of expertly defined rules with neural network scores for fast, accurate and flexible responses to the evolving nature of issuer card fraud.  PRM was added to our line up of risk management services on May 7th.  It provides two new risk management functions: PRM Scoring Engine and Analysis & Review (A&R). 

PRM Scoring Engine is used with Debit Connection and compares the characteristics of each transaction with a patented neural network fraud detection model and recorded patterns of behavior for each primary cardholder. It then assesses and scores the risk for each transaction using a variety of advanced algorithms, parameters and accumulated statistics.

Scores ranging from 0-999 are assigned to debit transactions; the higher the score, the greater potential of fraudulent activity.  With Analysis & Review the score can be used alone or with other transactional data to trigger actions such as soft blocks or Fraud Scout outbound calls.

PRM Analysis & Review interoperates with OneBridge Gateway Credit, Debit Connection, and Fraud Scout.

·         For debit card transactions, A & R uses the PRM debit neural score in conjunction with the VAA score and custom rules.

·         For credit card transactions, A & R uses the VAA score and custom rules.

·         OneBridge Velocity Monitoring delivered using A & R.

·         Alerts are delivered directly to a PRM queue that is accessible via the back-office user interface.  Optionally, an email can also be delivered.   

·         CAMS reports can be imported into A & R for inclusion in writing custom fraud detection rules, enabling clients to eliminate mass blocking and reissuing of cards. **

·         Additional data can be sent to OneBridge in the Cardholder Information File (CIF) for inclusion with PRM.  Data such as account open date, card last issue date, and last address change date can aid in evaluating suspicious activity and determining whether or not to block a card.  These additional pieces of data can also be used in conjunction with writing rules to identify suspicious activity.

·         A Point of Compromise feature allows for identification of common purchase points and alerting of activity at known compromised merchants.

PRM Analysis & Review provides easy to use workflow management via a back-office user interface.  From within Gateway Navigator, users simply select PRM from the menu and log in.  Transactions matching a rule generate alerts delivered to reviewer queues or Fraud Scout.  

Functionality includes:

·        View all transaction history

·        View cardholder information (as provided to OneBridge in the Cardholder Information File)

·        Create on-demand special reports

·        Generate cardholder letters using templates or create custom letters

·        Clients utilizing Fraud Scout can opt to send less critical alerts to a queue for review by their personnel.  Provides reviewers with precise reasons for the score, improving analysis of the transaction

·        Search transaction history to identify common points of compromise 

Features include:

·         Right clicking on screen fields displays code translations.  For example, Response Code, Transaction Code, Special Condition Code, Terminal State Information, Transaction Entry Mode or Terminal Postal Code to name a few

·        Transaction history screen highlights alerts triggered and includes information explaining why (VAA score, Velocity Monitor, PRM score, etc.)

·        Transaction history displays elapsed time between Velocity Monitoring events for easy evaluation by reviewers

Valuable Performance and Statistical Reports are generated on queue status, reviewer and model performance, fraud savings, and losses. Standard reports are generated and delivered via Gateway Navigator and include Detection Accuracy, Rule Performance Total Fraud Losses, Queue Status Pending, Queue Status Reviewed, Alerts by Account.

To learn more about PRM and A&R, please contact OneBridge Client Service via email clientservice@onebridge.com or by phone 800-322-4035, option 1.

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Visa Plus ATM

Visa's Plus and Interlink                     

The only network you need to give your cardholders
global ATM and PIN-based 
POS convenience.

Why the Plus Network?
When you consolidate your ATM activity under the Visa®/Plus® brand mark, you're not just reducing costs and simplifying operations, you're meeting your cardholders' highest service expectations. Extensive penetration in the United States and worldwide ensures that cardholders are never far from their money. With 24/7 worldwide access to funds on deposit and universal ATM coverage through more than 1 million ATMs in 179 countries (including more than 400,000 ATMs in the United States), the Visa/Plus ATM Network offers world-class functionality to your cardholders-and your financial institution! 

A Network of Opportunity
By consolidating your signature and PIN (ATM and POS) debit card programs with OneBridge and consolidating ATM access under the Visa/Plus brand and a single brand strategy, you will eliminate redundant costs and procedures associated with participation in multiple ATM networks and multiple processors.  When it comes to ROI, this combination delivers an attractive economic model. Did you know that Visa/Plus issuers enjoy more favorable switch fees and interchange rates compared to other networks?

You may participate in the Visa/Plus ATM Network as an issuer and acquirer, allowing you to issue cards with the Visa/Plus brand marks and deploy Visa/Plus-branded ATMs. 

No-surcharging network. The Plus Alliance helps interested financial institutions expand surcharge-free ATM access for their cardholders (U.S. only).

Visa/Plus ATM Global Locator service. A complete listing of Visa/Plus ATMs worldwide is accessible at www.visa.com. A user-friendly mapping service is available for the United States, Canada, and seven additional countries.

Why Interlink?
The list of financial institutions that rely on Interlink as their PIN-based POS network continues to rapidly grow! It's the PIN debit service issuers want their cardholders to use. Put it to work for you, and you'll complement Visa check card with consolidated nationwide PIN-based debit payment coverage.
Typically Interlink is accepted wherever PIN pads are present in the United States.  Interlink is also the "top PIN-based POS network in the United States," according to ATM & Debit News (September 1, 2006).

Your link to opportunity
Cash and checks still make up 46 percent of Personal Consumption Expenditures so when you add Interlink functionality, you can maximize the opportunity to grow debit card usage. Simply add Interlink functionality wherever you wish: to stand-alone ATM cards or your entire Visa check card portfolio. At your request, OneBridge will assist you in building your business case for Interlink participation based on your individual portfolio parameters.

Implementing Interlink will also
help you minimize expenses while increasing revenue.  You can eliminate redundant costs and procedures by consolidating to a single POS-PIN network that offers advantageous revenue opportunities.  And by encouraging cardholder to use the cash back with purchases feature, you can drive down your ATM expense. 

Get started today
Visa/Plus and Interlink truly are the only networks you need to give your cardholders global ATM and PIN-based POS convenience.  Implementing this single network brand strategy with OneBridge as your single debit partner, you will positively impact your bottom line! 

For more information, please contact Alan Kotke, OneBridge V.P. Account Management at 262.628.8993 or akotke@onebridge.com.

                                Visa  Interlink Plus
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Collaboration Coming Soon!

OneBridge will be releasing Collaboration, a new Web 2.0 feature of Navigator designed to bring clients together with each other and OneBridge team members in real-time.  We recognized that we need to provide a constant and evolving channel for information as well as have a location for you to ask questions and interact with each other.  An internet based forum accessed through Navigator fit the bill. 

Collaboration is designed to promote online interaction with our clients and to support a peer to peer network for clients to share their experiences and strategies employed with their credit and debit card programs. 

Collaboration will offer multiple subject categories as the new service is rolled out over time.  Risk management continues to be a vital subject within every organization due to recent compromises and a heightened awareness of fraud. Because of this, risk management will be the first subject launched in June. Mitigation or early detection is a key to reducing card fraud losses.  And Collaboration will provide an opportunity to further build awareness and gain valuable understanding of current issues surrounding managing risk effectively.

The release of Collaboration with a focus of risk management is slated for June.  Stay tuned for more information....

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October, 2008 Visa Business Enhancements Will Mandate Changes for Fuel Transactions

On May 1st, OneBridge Product Management News announced that Visa is introducing a new processing option called Real-Time Clearing (RTC) for fuel.  This option allows for an improved cardholder experience as well as greater control for the issuers and fuel merchants.  RTC will be available for use by acquirers and their merchants with the October 2008 VisaNet Business Enhancements release; all U.S. issuers must be prepared to support the program by this time.

How does it work today?
Currently, an AFD (Automated Fuel Dispenser) merchant is required to send a $1 status check to validate the cardholder's account.  This status check gives the merchant chargeback protection up to $75 for consumer and commercial cards.  With this method of processing, the issuer does not know the final amount of the transaction until the item clears, approximately two days later.  This may cause the cardholder account to go negative when the transaction settles.

How will RTC for fuel work?
Merchants who opt to use RTC for fuel will send through an estimated authorization amount rather than $1.  The estimated amount would be calculated based on fuel type, average spending patterns for that location and would not exceed $500.  This estimate is also the maximum amount of the transaction. 

Merchants will be required to send the final transaction amount (the cleared item) within two hours of the authorization.  This enables the issuer to post the final transaction amount and clear any hold applied.  Issuers will also have the option to support partial authorization.  This allows a lesser amount to be authorized when the cardholder's account does not have sufficient funds to meet the estimated authorization amount. 

How does this effect Issuers? 
All issuers must process authorization requests from AFD merchants that contain authorization amounts up to $500.  Issuers should evaluate existing risk practices as well as hold policies.  Additionally, issuers must release holds upon receipt of the cleared item or after two hours if no cleared item is received.  All issuers should evaluate the use of the partial authorization service to enhance approval rates and cardholder experience if they are not currently using it today. 

Next steps?
OneBridge has reviewed the Technical Letter Version 1 that Visa published regarding this mandatory Fall Business Enhancement.  Version 2 is due out soon, although the specific date has not been announced.  OneBridge will be sending a communication to host processing providers we interface with to help ensure they are prepared to meet the Visa requirements.  We will also send our clients a copy of this communication.  Although OneBridge will make every effort to get your host processor's buy-in, it is recommended that you also log a ticket or submit a request with them directly expressing your expectations that they support this Visa mandate. 

For more information about RTC for fuel contact OneBridge Client Service via email clientservice@onebridge.com or by phone 800-322-4035, option 1.

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Visa News

2008 NFL National Promotion*
The order deadline is June 20, 2008 for cardholder statement inserts and June 28, 2008 for in-branch signage.  Earliest delivery for both will be August 11, 2008.  Promotion runs September 1 through December 21, 2008.

* To access this news item, you must be registered with visaonline.  If you already have a username and password, please visit www.visaonline.com and search for the topic.  If you need to register with visaonline, please visit www.volenroll.com.


Client News
We love when great things are happening with our clients!

  NorthPark Community Credit Union recently opened two new branches - one in Lebanon Kroger and the other in Hoosier Village Retirement Park!  The Lebanon Kroger branch kicked off their Grand Opening Day with a Ribbon-Cutting Ceremony on Friday, March 28, 2008!  The Hoosier Village branch kicked off their Grand Opening Day with a Ribbon-Cutting Ceremony on Tuesday, March 25, 2008! 

Capital Credit Union and Knife River Credit Union
were officially consolidated o
n April 1, 2008.

Heritage Federal Marketing Department receives Diamond Award. Heritage Federal Credit Union recently won a Diamond Award called The Cutting Edge of Marketing Award of Merit at the CUNA Marketing & Business Development Council's Annual Meeting for their Community / PR Program in the Non-Agency category for credit unions with asset sizes of $100M - $499M


Industry News
Here are some interesting stories related to the payments industry that made headlines recently.  A link to the full article is included below each summary.

Money management firm offers a debit card to access loans from retirement accounts.  Some contend the card makes account access to easy.
A 401(k) Debit Card Initiative Creates a Stir Over Account Access
cardforum.com

The decoupling of debit cards from checking accounts might be on the verge of shaking up the debit card market.
Issuers Beware:  Decoupled Debit Could Cut Interchange Revenue
cardforum.com

A report released by the Federal Reserve last month started a debate over the size of the prepaid market.
Prepaid Market Size Difficult to Determine
cardforum.com

Americans' fast paced lifestyle is expected to push contactless card use to 109 million users in the states by 2011.
US contactless payment cards users expected to reach 109 million by 2011
contactlessnews.com

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